Hey there, Just dropping in on a Monday with a fine piece of conversion copywriting analysis. (to help you write better sales copy) See, even though I'm primarily an "email guy'... Every now and then, I've gotta write a sales page. I HATE EM. They're long, tedious, and ya gotta be precise. BUT you must know... A sales page can make or break your product sales. A good page makes writing emails easy because it does ALL the heavy lifting. And that's why we're here today. My friend Lessa did a...
12 months ago • 1 min read
Hey Reader, To get conversions in email, you gotta get more clicks. One way to get more clicks: Reduce the amount of options you give. For example... I see nearly everyone saying this in their emails: "When you're ready, here are 3 ways I can help you." I think this was popularized by Justin Welsh. The problem with it? You're not Justin Welsh, and you can't afford to try. Justin Welsh is so popular and has over 1M followers across his social channels. He has firmly established himself as the...
about 1 year ago • 1 min read
Hey Reader, I don't know about you, but I've always had a particular itch. Even before I became a marketer in 2019, I had this itch. I alway wanted to work for myself. Forever. And to be honest...I've never really even wanted a team. I've managed teams before...I've been on teams before. It just gets too complicated and too messy. The 'agency' life ain't for me, folks. I prefer freedom. That's why I'm a solopreneur forever. You literally cannot convince me that I cannot be a solopreneur...
about 1 year ago • 1 min read
Hey there, If you've been in business longer than 5 minutes, you've at least heard of a welcome sequence. But what the heck is it? And how do you make one? And WHY do you need one? As a solopreneur, this email sequence is one of your greatest assets. Because it sells for you on autopilot (so you can scale while staying solo). BUT... Most folks think a welcome sequence is just some random ass collection of magic emails that "sound pretty" or "say the right things." The reality though? It's...
about 1 year ago • 1 min read
Hey Reader, I've long preached about making "useable" lead magnets. While I still preach that (and will for the foreseeable future), there's something new I've been pondering. Useable lead magnets aren't for every ideal client. Yep, I admitted it. Does this mean I'm giving you the okay to make an "Ultimate Guide"? Not quite, my friend. Take it easy. Here's what I mean... (pay attention) You effectively have 2 different types of audiences (maybe 3, will explain later): DIYers 1:1 clients In my...
about 1 year ago • 2 min read
Hey there! Thanks for reading Humans Sending Emails. The emails are easy to read. The content is digestible. And the advice is never gimmicky. Like what you've read? Forward to a friend. Was this forwarded to you? Get next week's edition here. Let's dig in. Let's get right to the point. I want you to send an email to your list tomorrow. Seriously. I'll explain later. But first, here's what to do. Think of a really simple lesson you can teach your audience. Doesn't have to be complex...in fact...
over 1 year ago • 3 min read
Hey there! Thanks for reading Humans Sending Emails. The emails are easy to read. The content is digestible. And the advice is never gimmicky. Like what you've read? Forward to a friend. Was this forwarded to you? Get next week's edition here. Now buckle up, we've got a long one today! THE LESSON Most helpful advice on the internet is incomplete. And I'll admit... Even the stuff I share is incomplete at times. What the hell am I talking about? I mean that most advice shared online doesn't...
over 1 year ago • 7 min read
Hey there! Thanks for reading Humans Sending Emails. The emails are easy to read. The content is digestible. And the advice is never gimmicky. Like what you've read? Forward to a friend. Was this forwarded to you? Get next week's edition here. Let's dig in. THE LESSON Thanks Alex Hormozi. His webinar last week got every marketer on the internet talking about lead magnets again. And I’m more than happy to keep that conversation going 🙂 So you may be thinking: “Cool, guys. This stuff works for...
over 1 year ago • 4 min read
Hey there! Thanks for reading Humans Sending Emails. The emails are easy to read. The content is digestible. And the advice is never gimmicky. Like what you've read? Forward to a friend. Was this forwarded to you? Get next week's edition here. Let's dig in. THE LESSON Last month, I worked the biggest project I've ever been part of. And last week...it all culminated in a launch. Over 4 days, the AI Audience Accelerator course: • sold 800+ copies, • grossed $126k in sales, • and netted $111k in...
over 1 year ago • 3 min read