Hey Reader,

To get conversions in email, you gotta get more clicks.

One way to get more clicks:

Reduce the amount of options you give.

For example...

I see nearly everyone saying this in their emails:

"When you're ready, here are 3 ways I can help you."

I think this was popularized by Justin Welsh.

The problem with it?

You're not Justin Welsh, and you can't afford to try.

Justin Welsh is so popular and has over 1M followers across his social channels.

He has firmly established himself as the go-to guide for solopreneurs.

(No shade here, I like Justin a lot)

Me and you though?

We're still working to establish ourselves as that go-to in our niche.

And part of being a guide is to have the next steps already thought out for our audience.

Think Yoda from Star Wars.

Haymitch from The Hunger Games.

Instead of being a merchant who has a few baskets to choose from...

Be the guide who says:

"I know the next step you need to take, and here it is."

In my experience, prospects don't really know what they need.

They may know where they wanna go, but they don't know what they need.

It's our job, as guides, to show it to them.

This reduces friction and makes the next step more clear. Which makes the right people more likely to take that next step with you.

This is one of my favorite email marketing tips to get sales.

I've also compiled 7 other really great ones in a free 7-day course.

​>>> Click here to get lesson one <<<​

Over 7 days, I'll show you 7 ways to make email a lead or sales source for your business.

Thanks for reading,

Jeff

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P.S. Just a heads up.

If you've already gone through the free 7-day course, it's ok to rejoin.

Last week, I refreshed those lessons a bit.

So now it's more better than ever 😉

​>>> Join the fun here <<<​

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