Email marketing strategy for solopreneurs. 2,660 readers. Look, I'm all about honest, simple, and PROFITABLE email marketing. If you like that, join the good team here.
Sales page analysis.
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Hey there, Just dropping in on a Monday with a fine piece of conversion copywriting analysis. (to help you write better sales copy) See, even though I'm primarily an "email guy'... Every now and then, I've gotta write a sales page. I HATE EM. They're long, tedious, and ya gotta be precise. BUT you must know... A sales page can make or break your product sales. A good page makes writing emails easy because it does ALL the heavy lifting. And that's why we're here today. My friend Lessa did a HUGE breakdown of my sales page for The Creator's Welcome System. I'm going to show you her breakdown in just a few seconds, but first, let's look at this page by the numbers. During my December launch, this page saw:
That's a 6.75% conversion rate. Not "otherworldly" numbers, but anything over 6% is rock solid. And since January, here are the numbers:
That's right at 1% conversion on evergreen (autopilot). A guy from Agora told me that any page that converts at 1% evergreen is plenty good enough. So I'm going with that! ​ ANYWAY... Why am I showing you all this? So you'll know that the page you're about to read an analysis of actually converts. Because what's the point of studying something that doesn't actually work, eh? Now that I've rambled enough... Here's Lessa's breakdown of my sales page. She went to great trouble for this, it's quite extensive. And it was actually eye opening for me to read because there were things on the page I didn't even realize I'd done! Because it's quite lengthy, she's broken it into two parts: ​Sales Page Analysis Part 1​ ​Sales Page Analysis Part 2​ And if you've never seen the sales page for my Welcome System: ​>>> Here's a link to the sales page <<<​ Lmk what ya think. Hope Lessa's brilliant (and crazy in-depth) break down of the page gives you a little a-ha moment today :) Jeff ​ P.S. Go follow Lessa on X and join her email list. Her content is a breath of fresh air amongst all the bros and platitudes. She's one of my favorite follows on the platform...AND she posts pictures of cows :) ​ ​ ​ |
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Email marketing strategy for solopreneurs. 2,660 readers. Look, I'm all about honest, simple, and PROFITABLE email marketing. If you like that, join the good team here.
Hey [FORMATTED_FIRST_NAME GOES HERE], Hope you're gearing up for a good weekend! Wanted to share a quick marketing exercise with you. If you've never truly done this, carve out 15 minutes for it soon. Trust me, this is the kind of stuff that supreme clarity comes from. EXERCISE:If you speak to EVERYONE, you'll wind up attracting NO ONE.So I want you to define these 3 things:Primary Target Audience↳ Who you are best positioned to serve and want 100 more ofSecondary Target Audience↳ Who you can...
Hey Reader, To get conversions in email, you gotta get more clicks. One way to get more clicks: Reduce the amount of options you give. For example... I see nearly everyone saying this in their emails: "When you're ready, here are 3 ways I can help you." I think this was popularized by Justin Welsh. The problem with it? You're not Justin Welsh, and you can't afford to try. Justin Welsh is so popular and has over 1M followers across his social channels. He has firmly established himself as the...
Hey Reader, I don't know about you, but I've always had a particular itch. Even before I became a marketer in 2019, I had this itch. I alway wanted to work for myself. Forever. And to be honest...I've never really even wanted a team. I've managed teams before...I've been on teams before. It just gets too complicated and too messy. The 'agency' life ain't for me, folks. I prefer freedom. That's why I'm a solopreneur forever. You literally cannot convince me that I cannot be a solopreneur...